Museum 360 ° TAG Heuer in Switzerland: small virtual tour...
The 360 ° Tag Heuer Museum opened its doors in February last in La Chaux-de-Fonds in Switzerland, as a celebration of the 150 years of the manufacture... A unique creation of the American architect Eric Carlson, founder of the Carbondale Agency in Paris, which allows you to discover the brand "from yesterday to tomorrow" through a "journey through 150 years of history. Details.
Swiss watch brand TAG Heuer (LVMH group) has written some of the finest chapters in the history of watchmaking, symbolizing the fusion of tradition and innovation, precision and elegance, mystery and science. So many dualities that express the fascinating Alchemy of the mark and which have now crystallized in a space dedicated to his incredible collection of watches and Chronographs: Museum 360 °, opened in February 2008 to celebrate 150 years of TAG Heuer and project the brand in the future.
An exercise which has is gladly lent Eric Carlson, American architect, who has especially designed the famous shop Louis Vuitton des Champs-Elysees. Fruit of his boundless imagination Fake Watches, amazing Museum 360 ° design was inspired by the intriguing and inaccessible space that lies between the dial of a watch and the glass that covers, there where the hands of time turn by the magic of a force from the Interior... True journey in the heart of the time!
Nearly 150 years of passion, know-how and legends: the story that TAG Heuer proposes to tell through his Museum 360 °, taking visitors in a journey to the heart of the time. Between past, present and future, this place unusual invites to discover the heritage of a brand that has always remained at the forefront, tracing the fascinating saga of the Heuer family since 1860 and drawing the contours of the future of watchmaking.
Located on the ground floor of the new headquarters of TAG Heuer in Switzerland, in La Chaux-de-Fonds, unmissable on the "Watchmaking Route", this Museum celebrates the values of innovation, precision and sophistication, which constitute the roots of the brand and which made its watches and Chronographs of references internationally, particularly in motor sport.
This project immediately seduced the American architect Eric Carlson, founder of the Carbondale Agency in Paris. Design a Museum in its entirety, imagine a space dedicated to time passing, breathing new life into the great moments of the history of a brand and that of the Swiss watchmaking industry: such a request could only attract the interest of this creative born, who signed what unique varied works of their kind.
Infused with science and mystery, the architecture of this space of 200 m2 revolves around three major elements - glass, the time line and the dial - which, in the image of a watch, punctuate this place each at their own pace. All levels of reading, inviting visitors to allow themselves to be transported by legendary destinies, to browse the complete chronicle of the company and to discover iconic objects of the history of timekeeping.
This question is answered in amazing once one enters the Museum 360 ° TAG Heuer, let be transported in this universe created by Carbondale and where everything is planned following a museographical concept on 360 °.
Such a vast panorama, this place tells the story of the brand and comes alive under the eyes of the visitors as if by magic, as if they had penetrated inside of the mechanism that dictates the unflappable rhythm of the second hand. A staging that allows here to embrace a global perspective Breitling replica watches, there to concentrate on details, revealing the events that chanted the life of a watchmaker who marked his time and leading to visitors in the most surprising sensory experience.
To symbolize the glass that covers the mechanism of a watch, the architect has implemented a conical video screen of 7.5 meters in diameter, suspended in height, like floating in space. First system of its kind in the world, this spectacular device consists of twelve overhead high performance, which synchronize a million images per hour to scroll through 360 ° film of the saga TAG Heuer and speaker high-tech type 'sound showers"that allow a localized listening.
This dynamic presentation pays tribute to the legendary members who have made TAG Heuer: family, the precursors of the brand, its ambassadors or famous actors, followers of his watches.
On the circumference of the coin, the architectural firm had "a line of time", which highlights the 150 year history of TAG Heuer. Consists of a headband-backlit 50 metres of aluminium brushed, inlaid with a Ribbon of glass located at eye level, it marks the passage of time through a composition of sixteen showcases presenting collection parts, of eight LCD screens broadcasting movies and 51 images and texts (dates key, quotations, illustrations, documents from the era...).
Swiss watch brand TAG Heuer (LVMH group) has written some of the finest chapters in the history of watchmaking, symbolizing the fusion of tradition and innovation, precision and elegance, mystery and science. So many dualities that express the fascinating Alchemy of the mark and which have now crystallized in a space dedicated to his incredible collection of watches and Chronographs: Museum 360 °, opened in February 2008 to celebrate 150 years of TAG Heuer and project the brand in the future.
An exercise which has is gladly lent Eric Carlson, American architect, who has especially designed the famous shop Louis Vuitton des Champs-Elysees. Fruit of his boundless imagination Fake Watches, amazing Museum 360 ° design was inspired by the intriguing and inaccessible space that lies between the dial of a watch and the glass that covers, there where the hands of time turn by the magic of a force from the Interior... True journey in the heart of the time!
Nearly 150 years of passion, know-how and legends: the story that TAG Heuer proposes to tell through his Museum 360 °, taking visitors in a journey to the heart of the time. Between past, present and future, this place unusual invites to discover the heritage of a brand that has always remained at the forefront, tracing the fascinating saga of the Heuer family since 1860 and drawing the contours of the future of watchmaking.
Located on the ground floor of the new headquarters of TAG Heuer in Switzerland, in La Chaux-de-Fonds, unmissable on the "Watchmaking Route", this Museum celebrates the values of innovation, precision and sophistication, which constitute the roots of the brand and which made its watches and Chronographs of references internationally, particularly in motor sport.
This project immediately seduced the American architect Eric Carlson, founder of the Carbondale Agency in Paris. Design a Museum in its entirety, imagine a space dedicated to time passing, breathing new life into the great moments of the history of a brand and that of the Swiss watchmaking industry: such a request could only attract the interest of this creative born, who signed what unique varied works of their kind.
Infused with science and mystery, the architecture of this space of 200 m2 revolves around three major elements - glass, the time line and the dial - which, in the image of a watch, punctuate this place each at their own pace. All levels of reading, inviting visitors to allow themselves to be transported by legendary destinies, to browse the complete chronicle of the company and to discover iconic objects of the history of timekeeping.
This question is answered in amazing once one enters the Museum 360 ° TAG Heuer, let be transported in this universe created by Carbondale and where everything is planned following a museographical concept on 360 °.
Such a vast panorama, this place tells the story of the brand and comes alive under the eyes of the visitors as if by magic, as if they had penetrated inside of the mechanism that dictates the unflappable rhythm of the second hand. A staging that allows here to embrace a global perspective Breitling replica watches, there to concentrate on details, revealing the events that chanted the life of a watchmaker who marked his time and leading to visitors in the most surprising sensory experience.
To symbolize the glass that covers the mechanism of a watch, the architect has implemented a conical video screen of 7.5 meters in diameter, suspended in height, like floating in space. First system of its kind in the world, this spectacular device consists of twelve overhead high performance, which synchronize a million images per hour to scroll through 360 ° film of the saga TAG Heuer and speaker high-tech type 'sound showers"that allow a localized listening.
This dynamic presentation pays tribute to the legendary members who have made TAG Heuer: family, the precursors of the brand, its ambassadors or famous actors, followers of his watches.
On the circumference of the coin, the architectural firm had "a line of time", which highlights the 150 year history of TAG Heuer. Consists of a headband-backlit 50 metres of aluminium brushed, inlaid with a Ribbon of glass located at eye level, it marks the passage of time through a composition of sixteen showcases presenting collection parts, of eight LCD screens broadcasting movies and 51 images and texts (dates key, quotations, illustrations, documents from the era...).